Our Process

Grab hard. Try hard.

We draw inspiration from boulder problems we do and love. Grab hard, try hard. We try to capture that very sensation of climbing "hard" and "well" give us and try to replicate that essence into our climbing holds.

We absolutely love comfortable, smooth and simple climbing hold designs. We try not to over complicate our designs with artistic patterns, high texture or large footprints (with minimal grip surface). We do not put logos on our holds and stick to a classic black color.

Grab hard, try hard.

— How we design

Digital first

We focus on high value design with no constraints.

We control our process by 3D modeling our shapes. This allows us to fully explore our concepts prior to launching and ensuring each detail is perfect. We can also refine our holds as needed based on user feedback.

How our products are made.

We design and test our products from 3d design and manufacturing. Once we are happy with a shape we mold and cast in traditional polyurethane. This allows us to control our shapes and make changes at any time.

With traditional foam masters its a one shot and then it's gone. You can never hang or climb on a foam design, it's really a guess if it will work on the wall. We have iterated a few of our 3d shapes a handful of times to get the minor details right, something like texture, edge radius or overall size.

We don't offer color choice but, stick to the classic black which allows high contrast with chalk and hides shoe rubber. Allowing a nice targetable grip surface when you are smashing and grabbing.

We do this for a few reasons.

  • Allows us to introduce and iterate new products faster without barriers
  • Faster turn around for our customers, we aim to have holds to you in a couple weeks.

Our promise to improve.

We also will continue to improve our commitment to quality control and every hold is hand inspected to ensure each set is perfect. If anytime during the holds life something is not right Contact Us so we can make it right, that is our promise.

Next step

Questions or something not right?

Reach out — we’ll make it right. That is our promise.